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ART DIRECTORS

From selling his first visual identity at just 14, Geoffrey Lauren has built a distinguished career in creative direction. With over 20 years as an Art Director, Creative Director, and now Senior Consultant in Creative & Branding Strategy, Geoffrey blends artistic vision with strategic insight to guide brands, corporations, and incubators toward transformative success.

Geoffrey began his journey at GOD SAVE THE QUEEN, where his talent quickly became evident. He then collaborated with notable clients such as LAGARDÈRE, FRANCE TV, AIR LIQUIDE, PRISMA, and ARTE, crafting immersive experiences that captivate and engage. His expertise spans print and digital design, typography, video, and sound production, showcasing a comprehensive approach to creative storytelling.

His abilities were further highlighted in high-profile projects for GUERLAIN, PIPER-HEIDSIECK x FESTIVAL DE CANNES, and RÉMY MARTIN, where he designed impactful retail environments and interactive experiences, driven by a keen understanding of market trends and financial strategy. Simultaneously, Geoffrey worked on key visuals, announcements, and advertising campaigns for luxury and spirits brands including GUERLAIN, SHISEIDO, RAY-BAN, ZADIG & VOLTAIRE, VERSACE, THE BOTANIST, and JOHNNIE WALKER.

During his art school preparatory course, Geoffrey met Lionel Jabre. Together, they co-founded LE TEMPLE, making a significant impact in event production. They organized and booked international artist line-ups featuring OBJEKT, OSKAR OFFERMANN, DJ DEEP, JOVONN, ANETHA, and played vinyl sets alongside these artists, all while integrating innovative digital scenography with live performances.

In 2020, Geoffrey took on the role of Art and Creative Director at Joseph Baruk’s communication agency, a leader in press management in France. He played a crucial role in modernizing the Gault & Millau brand, leading its digital transformation and setting new standards in visual storytelling and campaign execution. Working alongside Lionel Jabre, Geoffrey introduced a new video format, developed filming guidelines, and managed a roster of fifty freelance creatives across France. He also oversaw production, developed campaigns, TV ads, and redesigned the agency’s branding and website.

In recent years, Geoffrey has focused on shaping the brand image of emerging talents in French haute cuisine. Whether consulting for a top 100 luxury brand in Asia, guiding PMU’s crypto-web3 initiatives, or devising a creative retail drive-to-store-to-app strategy for another top 100 luxury brand with Carré Basset, Geoffrey’s approach reflects a deep understanding of art and commerce. His work continues to shape the identities of both established and emerging brands, ensuring they resonate in a rapidly evolving market.

Geoffrey Lauren’s portfolio exemplifies his ability to elevate brands through a sophisticated fusion of luxury, art, and technology. His approach enhances brand identities while aligning with strategic goals, making him a distinguished partner in today’s competitive landscape.