WE ARE
#SUPERPLAYERS
ART DIRECTORS
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360° STRATEGIC AND Creative Consultancy STUDIO for Future-Driven A-list Brands
French directors with two decades of experience each in art direction, storytelling and 360° management across luxury, fashion, beauty, hip hop culture and music industry, television, medias, video games, technologies, web 3.0… As strategic consultants and producers, they bring their ideas and insight, either individually or as a creative team, to international brand projects, global design agencies, major medias & experiences, counterculture, artists, and startup incubators.
Official
Technologic Provider
Let’s Build the Future of Your Brand
Your audience no longer just sees your brand.
Day and night, they connect with it, advocate for it. So if you wanna shine like the moon, make sure your light never fades.
STRATEGY, STORYTELLING & ADN
Creative Strategy, Trends & Art Direction
Creative Production Management
Personas 3.0 & Storytelling
CREATIVE VISION & EMOTION
Global Branding & Brand Identity Design
Audiovisual Identity, UI/UX Design, Digital Product
High-End Content Creation & Video Production
DIGITAL & WORLD CONNECTION
Sensory Branding Systems
Emerging Tech, Drones, AI & Generative AI
Blockchain, Defi, Web3, Gaming
Carré Basset – Web3 Innovation in LUXURY Asian Markets
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Carré Basset is a global design agency specializing in luxury branding, with a presence in Paris, London, New York, Hong Kong, and Shanghai. The agency collaborates with premium and luxury brands to create distinctive brand identities and immersive experiences that resonate across cultures and markets.
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Carré Basset shape the future of luxury branding and digital-first retail, enabling seamless connections between online and offline shopping experiences for premium brands.
From blockchain-based loyalty programs to immersive store designs and digital retail strategies, Carré Basset leads brands through the transformation of the consumer journey, creating hybrid experiences that blend physical luxury with digital innovation.
Guerlain – Iconic Global Campaign ft. Angelina Jolie
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The project aimed to elevate the brand’s aura through crafted narratives, spatial design, and symbolic anchoring, creating an immersive cultural and emotional experience.
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Guerlain’s timeless elegance served as the foundation for a multi-layered brand experience combining tradition, innovation, and sensory storytelling.
SOME CASES
Voodoo – Growth-Focused Campaigns & High-Impact Social Ads
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Collaborated with Voodoo, the global leader in mobile gaming, to craft impactful social campaigns focused on engagement, retention, and conversion.
The creative direction aligned performance with personality, adapting to the codes of a hyper-reactive digital culture.
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Storytelling through fast-cut video formats designed for virality and platform-native behavior. Content created in real-time, tuned to the rhythm of data and gaming communities.
The Aesthetic Memory Curve :
How the Brain Rewards Timeless EXPERIENCE
We remember what moved us. Not what impressed us.
BlUE curve: Emotional Encoding, Timeless RecallGrey curve: Visual Noise, Fading Trace
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GEOFFREY LAURENT
360° Creative Director | Producer
20+ Years of Experience
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Brand & Creative Strategy
Production, minimalism reduction
Global Branding & Visual Identity
Brand Content, Global Design
Campaigns, Key Visuals
Digital, AI, Defi, Web 3.0
Film, TV Spots, Motion Graphics
Music Production, Mixing
Live Events, Retail & Real-World Digital Scenography
Immersive Experiences
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Connect with Geoffrey
With over 20 years as an Art Director, Creative Director, and now Senior Consultant in Creative & Brand Strategy, Geoffrey blends artistic vision with strategic insight to guide brands, corporations, and incubators toward transformative success. Geoffrey began his journey at GOD SAVE THE QUEEN, where his talent quickly became evident. He then collaborated with notable clients such as LAGARDÈRE, RENAULT F1, and ARTE, crafting immersive experiences that captivate and engage. His expertise spans print and digital design, typography, video, and sound production, showcasing a comprehensive approach to creative storytelling.
His abilities were further highlighted in high-profile projects for PIPER-HEIDSIECK x FESTIVAL DE CANNES, and RÉMY MARTIN, where he designed impactful retail environments and interactive experiences, driven by a keen understanding of market trends and financial strategy. Simultaneously, Geoffrey worked on key visuals, announcements, and advertising campaigns for luxury as GUERLAIN, SHISEIDO, RAY-BAN, ZADIG & VOLTAIRE, VERSACE, and spirits brands including COURVOISIER, LAGAVULIN, REMY MARTIN XO / VSOP and THE BOTANIST.
In 2020, Geoffrey took on the role of Art and Creative Director at Joseph Baruk’s communication agency, a leader in press management in France. He played a crucial role in modernizing the GAULT & MILLAU brand, leading its digital transformation and setting new standards in visual storytelling and campaign execution. Working alongside Lionel Jabre, Geoffrey introduced a new video format, developed filming guidelines, and managed a roster of fifty freelance creatives across France. He also oversaw production, developed campaigns, TV ads, and redesigned the agency’s branding and website.
In recent years, Geoffrey has focused on shaping the brand image of emerging talents in French haute cuisine. He Designed Portugal’s largest-ever LED drone show, gathering 230,000 spectators at the CARPE NOX FESTIVAL NYE 2025 in Albufeira. An immersive display blending technology, art, and emotion, in partnership with TAVOLANOSTRA (FIFA WORLD CUP Openings, MC KINSEY Gala, BMW) and DRONISOS (DISNEYLAND’s Official Technologic provider). Whether consulting a top 10 luxury brand, guiding DIM‘s AI and PMU’s crypto-web3 initiatives, or devising a creative retail drive-to-store-to-web3 strategy with Carré Basset, Geoffrey’s approach reflects a deep understanding of art and commerce in a rapidly evolving market.
Geoffrey Laurent’s portfolio exemplifies his ability to elevate brands through a sophisticated fusion of luxury, art and technology. His approach enhances brand identities while aligning with strategic and financial goals, making him a distinguished partner in today’s competitive landscape.
Film, TV Spot PAD
Motion Design, VFX
Gaming Production
2D Animation & Assets
Illustration, Color Grading
Music Production
Global Design, Branding
Digital content, Web Design, NFTs
Event Planning, Scenography
LIONEL JABRE
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360° Art Director | Producer
20+ Years of Experience
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Connect with us on
Lionel Jabre, a 360° Art Director with over 20 years of experience, is currently a freelance Senior Art Director and Graphic Designer for FRANCE TV. As an illustrator and motion specialist, he co-founded SLAK GAMES with Julien Thomas and Alban de Giuli, earning critical acclaim for their games on the global platform STEAM.
Later, he co-founded the event production and artist curation company, LE TEMPLE, with Geoffrey Laurent, offering immersive live experiences, interactive digital spaces, and original vjing-mapped scenography for electronic music enthusiasts. They organized and booked international artist line-ups featuring OBJEKT, OSKAR OFFERMANN, DJ DEEP, JOVONN, ANETHA, and played vinyl sets alongside these artists, all while integrating innovative digital scenography with live performances.
As a freelancer, Lionel managed the Motion Design and Animation division at Joseph Baruk's press and communication agency, enhancing GAULT & MILLAU's brand image and creating TV spots. He also collaborated with VOODOO, one of the world's leading video game studios, on video ad campaigns for their mobile game testing releases.
Since winning the ARTGAME WEEK-END in 2011 with the project GONE, exhibited at GEEKOPOLIS, and serving as a year-end jury member for a major video game school, Lionel's dedication to the industry has remained unwavering. As a professional breakdance dancer, his style stands out as one of the most sought-after of his generation. His contributions to Hip Hop culture, gaming, and live music have had a global impact.
Lionel’s versatile career in art direction for advertising and brand communication has allowed him to excel in illustration, video games, web, video production, and events, consistently bringing value through his expertise, creative vision, technical skill, and extensive network.